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Theoretical and Applied Economics

Business Process Modelling at Integration Associations
Isupova Anna Nikolaevna

PhD in Economics

associate professor of the Management Department at Plekhanov Russian University of Economics, Kemerovo Institute (branch)

650992, Russia, Kemerovo Region, Kemerovo, pr. Kuznetski, 39, of. 2211

Kostenko Nikolai Anatol'evich

financial director at OOO Central Processing Plant

650000, Russia, Kemerovo Region, Kemerovo, Michurin's str., 13



The present article is devoted to the issues related to the implementation of the business process modelling approach to managing activity of multi-purpose integration associations of a conglomerate type (MPC). The given approach is based on developing a simplified laconic scheme of company's activity according to the main (or all) directions of developing certain values of consumers and obtaining entrepreneurial profit as well as the expense flow scheme. Business modelling provides significant advantages compared to other management methods due to its simple use and possibility to implement a quantitative planning of corporate processes and to conduct fast and accurate decision making process. This makes the overall management process to be clear and efficient and activity to be more manageable. This effect is intensified by the opportunity to realise integration effects. The authors base their research of MPC business process modelling on the method of summarising expert opinions regarding business modelling, studying how approachesh to implementing business process modelling developed and analyzing approaches to defining the term 'business model' as it is. To provide an illustrative representation of the method, the authors have used the graphic visualisation method that has involved grouping the key resources of the company. The scientific novelty of the research is caused by the fact that MPC business process modelling has never been applied before as a management method. The scientific importance of the results and analysis of activity rendered by particular MPCs in the Kemerovo Region are also caused by the fact that the authors demonstrate that it is possible to apply the innovation business process model not only to managing hightech companies but also MPCs including regions with old industry where a new type of owners have been formed and multi-purpose conglomerate associations operate. This is the topic that is still understudied by modern science. The novelty of the authors' recommendations is that they suggest to apply business models for regulating relations between MPC business units and the head company. The main conclusion is the authors' proof of the opportunity to efficiently apply the method of business process modelling not only at individual enterprises but also MPCs.

Keywords: innovation model, innovative forms of entrepreneurship, integration association, planning, business unit, management, diversified company, resource based model, business model, enterprising model



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This article written in Russian. You can find full text of article in Russian here .

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