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Cybernetics and programming
Reference:

Modern state and main tendencies in development of internet technologies in the field of marketing
Alekseev Igor' Vladimirovich

graduate student, Moscow Witte University

115432, Russia, Moscow, pr-d 2-oy Kozhukhovskiy, 12, of. 313

rznpost@mail.ru
Другие публикации этого автора
 

 

Abstract.

The article is devoted to internet technologies in the field of marketing under conditions of informational environment. The subject of the study is the state and main development trends in this area. The aim of the article is to study appliance of internet technologies in the field of marketing. The purpose of this research is to define a vector of progress in the development of ideas about internet technologies by analyzing scientific sources, and to highlight their role in the activity of enterprises by comparing the basic and massive stages of development of internet technologies. For this research the author studies sources on the topic of marketing in internet. The author concludes that taking into account the growing influence of internet technologies to the consumer market, companies need to focus on creating marketing mix within its structure. Studies of changes in economic environment highlight the urgency of expanding the role of internet marketing and its adaptation to the constant innovation and technological solutions. The implementation of the united development of the company's marketing and internet marketing is a necessary condition for building a successful business model.

Keywords: economy, inforamation space, commercial, comsumer, instrument, technologies, marketing, Internet, PR, IT-market

DOI:

10.7256/2306-4196.2015.3.15364

Article was received:

24-05-2015


Review date:

25-05-2015


Publish date:

14-06-2015


This article written in Russian. You can find full text of article in Russian here .

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